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Case Study: Website Build & Marketing for Allways Tax

Client: Allways Tax — a Perth-based tax accounting firm servicing individuals, sole traders and small businesses.
My Role: Web Developer & Digital Marketer (building site, content strategy, optimisation)
Time Frame: Approximately 3 months

1. Project Overview

Allways Tax required a professional, modern website to represent their 30+ years of experience, convey trust, and convert website visitors into leads. They also needed content and structure optimized for local SEO in Perth, and a design that clearly showcased the range of their tax and business-services.

2. The Challenge

The previous digital presence was not fully aligned with the brand’s depth of experience or service offering. Key challenges included:

  • Messaging did not strongly emphasise their local expertise, long history or full service list.

  • The website needed clear service categories (company tax returns, individual returns, rental property returns, etc) and easy navigation.

  • It lacked strong local SEO signals for “tax accountants Perth” and similar searches.

  • Conversion points (calls, contact forms) needed to be prominent and aligned with design.

3. The Approach / Solution

To address these, I:

  • Built a clean, responsive website on a content-friendly platform ensuring mobile performance and accessibility.

  • Structured the site with a clear home page, service categories (Company Tax Return, Individual Tax Return, Trust Tax Return, Rental Property Return) as separate pages for SEO clarity.

  • Developed strong copy emphasising: “30+ years of experience”, “local Perth based support”, “trusted tax accountants for individuals & small businesses” (based on content on the site). Allways Tax

  • Optimised on-page SEO: title tags, meta descriptions, headings emphasising “tax accountant Perth”, “small business tax services Perth”, etc.

  • Implemented prominent conversion elements: top header contact number, “Request a Quote” buttons, forms for call-back requests.

  • Created a workflow/step section (Book Consultation → Optimise Process → Scale Business) to build trust and guide users through the process. Allways Tax

4. The Results

Following the website launch and optimisation:

  • The website now clearly presents the full service offering and local expertise of Allways Tax.

  • Improved clarity and navigation for users seeking specific tax services (company, individual, trust, rental property).

  • A more prominent call to action and contact number encourages inbound leads.

  • With enhanced structure and SEO-friendly content, the site is better positioned to rank for local keywords in Perth (e.g., “tax accountant Perth”).

Conclusion:
This project demonstrates how a combination of web development, structured service-content and local SEO optimisation can transform a professional services firm’s online presence — making it clearer, trust-worthy and conversion-focused.
If you’d like similar results for your business, let’s talk.