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Case Study: Website Build & Maintenance Services Marketing for All Areas Maintenance

Client: All Areas Maintenance — a home & commercial handyman and maintenance company based in Perth, Australia. allareasmaintenance.com.au+1
My Role: Web Developer + Digital Marketer (site build, content & SEO optimisation)
Time Frame: (5 months)

1. Project Overview

The client, All Areas Maintenance, required a clear, professional website to showcase their wide range of maintenance services across residential and commercial properties in Perth and suburbs. They needed to demonstrate reliability, local expertise, and cover multiple service types (tiling, door repairs, painting, carpentry, etc.). allareasmaintenance.com.au+1

2. The Challenge

There were key issues to solve:

  • The previous online presence lacked clarity in service offerings — it needed to clearly list sub-services like cabinet making, roof repairs, general maintenance across commercial & residential. allareasmaintenance.com.au+1

  • The company needed to highlight its local service coverage across all Perth suburbs, emphasising trust and reliability (“licensed & insured”, “local experts”). allareasmaintenance.com.au

  • The website had to generate leads: contact forms, quotes, clear call-to-actions, and reinforce availability across many service types and locations.

3. The Approach / Solution

To address these, I:

  • Built a responsive website with a clear homepage introducing All Areas Maintenance and their full service portfolio (tiling, roofing, plumbing, door repair, painting, etc.).

  • Created separate pages (or sections) listing each major service for improved clarity and SEO (e.g., “General Maintenance”, “Roof Repairs”, “Tiling & Flooring”). allareasmaintenance.com.au

  • Emphasised local-focus content: listing suburbs of Perth served (“Northern Suburbs”, “Southern Suburbs”, etc.) to reassure clients of coverage. allareasmaintenance.com.au

  • Added prominent contact options: phone number, quote request form, simple navigation to encourage conversion.

  • Optimised on-page SEO elements: service headings, meta descriptions referencing “Perth handyman services”, “commercial maintenance Perth”, etc.

  • Ensured the design displayed trust signals: licensed/insured statement, skilled professionals, all-in-one maintenance coverage.

4. The Results

  • The website now presents All Areas Maintenance as a comprehensive, professional maintenance provider in Perth with services across both residential and commercial sectors.

  • Service offerings are clearly communicated, helping potential clients quickly identify the correct service they need and reinforcing the local Perth coverage.

  • Improved lead-generation: more visible contact methods and clear service pages reduce friction for visitors seeking quotes.

  • The structure and content are better positioned for local search visibility (e.g., “Perth handyman”, “maintenance services Perth suburbs”).

Conclusion:
This project showcases how a combination of a well-structured website, clear service content, local focus and conversion-oriented design can strengthen a service business’s online presence and lead generation.
If you need similar results for your business, I’d be happy to help.