Let's Chat

Case Study: Website Build & Digital Presence for Hawk Access

Client: Hawk Access — a Perth-based specialist in door automation and high-quality door hardware for residential, commercial & aged-care sectors. Hawk Access+1
My Role: Web Developer + Content & Local SEO Specialist
Time Frame: (almost 6 months)

1. Project Overview

Hawk Access needed a website that clearly communicated their expertise in door automation, hardware supply, and service across various sectors including NDIS/aged-care. The website needed to reflect their technical professionalism, broad service range (automatic sliding doors, maglev doors, door hardware, etc) and local presence in Perth. Hawk Access+1

2. The Challenge

Key issues to address included:

  • Articulating the diverse service offering: door automation (sliding, swing, maglev), door hardware (interior/exterior accessories) and sector focus (disability/aged care).

  • Conveying trust and technical expertise: decades of experience, quality workmanship, compliance with accessibility standards.

  • Improving local SEO and service visibility for Perth and surrounding regions so that clients searching for “door automation Perth” or “commercial door hardware Perth” find Hawk Access.

  • Ensuring the website UI is professional and reflects the high-end technical nature of the service (industrial/ commercial installations) rather than just a basic small business site.

3. The Approach / Solution

To meet these needs, I:

  • Developed a responsive, clean website design using strong visuals of automated doors and hardware to reflect the brand’s technical service offering.

  • Structured the site with dedicated service pages for each major area: Door Automation Services, Interior/Exterior Door Hardware, Disability & Aged Care Solutions. This helped both user navigation and SEO clarity.

  • Crafted copy for each service area emphasising key brand strengths: “Over 30 years of door automation solutions”, “specialist in NDIS & aged-care access systems”, “premium door hardware solutions in Perth”.

  • Implemented on-page SEO: optimized title tags, meta descriptions and headings with keywords like “door automation Perth”, “automatic sliding doors Perth”, “door hardware Perth” to improve local discoverability.

  • Added prominent conversion elements: contact phone number in header, “Get Your Quotation” form, clear service call-outs so visitors can quickly understand offerings and take action.

4. The Results

  • The website now effectively presents Hawk Access as a specialist technical service provider in door automation and hardware, rather than a general hardware shop.

  • Potential clients can quickly identify the range of services (automation, hardware, disability/aged care) and navigate to relevant information.

  • With improved structure and targeted content, the site is better positioned to rank for local keywords and attract relevant leads in the Perth market.

Conclusion:
This project demonstrates how combining web-development, structured service-content and local SEO can elevate a technical service business’s online presence — making it more professional, discoverable and conversion-ready.
If you’re looking to create or upgrade a website for your commercial/industrial service business, I’d be glad to assist.